Case study
Business energy consultants Troo, based in Sunderland, secured a seven-figure investment from NPIF II – NEL Debt Finance, which is managed by NEL Fund Managers as part of the Northern Powerhouse Investment Fund II (NPIF II). The funding will enable the next phase of growth through cutting-edge technology and talent development.
| Region/Nation | North East |
|---|---|
| Sector | Technology |
| Programme | Northern Powerhouse Investment Fund II |
| Partner |
The funding from the NPIF II - NEL Debt Finance Fund will accelerate the development of Troo’s AI-driven database platform. This technology is set to transform how energy market data is captured and analysed - delivering faster insights and smarter decision-making to benefit Troo’s expanding customer base.
In parallel, the investment will support recruitment and training, ensuring the company has the right capabilities in place to execute its ambitious growth strategy. The combination of AI innovation and skilled talent will create a more scalable, efficient platform to serve UK businesses navigating the complex energy market.
Andrew Richardson, CEO of Troo, said:
Working with NEL has been a constructive and valuable experience. They’ve taken the time to understand both our business model and the market we operate in, which gives us confidence in their support. This investment enables us to move forward with the development of our AI platform, a project that will significantly enhance our customer proposition and support our growth ambitions.
Founded to bring fairness, transparency, and clarity to the way businesses manage energy, Troo has seen rapid expansion in recent years. The company’s growth strategy is anchored around customer-first service, data-led insights, and scalable technology - principles that continue to differentiate Troo in a competitive market.
The investment was led by Senior Investment Executive Jane Siddle. Jane added:
Troo has a strong track record of performance and a clear growth strategy requiring investment in its digital infrastructure with that will bring significant benefits to the business over the next phase of its development
As a previous investee, Troo views NEL’s involvement as a longstanding strategic partnership, providing clear understanding, valuable insight and ongoing support as the business scales. With strong financial discipline and a growing customer base, Troo is well positioned to lead in a rapidly evolving energy landscape.
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