Success Story
Screen Genie cornered a gap in the automative industry after securing a finance package through the Investment Fund for Wales.
Region/Nation | Wales |
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Sector | Other |
Programme | Investment Fund for Wales |
Partner |
Screen Genie, which is based on Pant Industrial Estate in Merthyr Tydfil, has been trading since 2016, originally repairing or replacing vehicle glass. However, with most modern cars equipped with Advanced Driver Assist Systems (ADAS), Director Matt O’Keefe saw potential business growth in taking on innovative repairs beyond windscreen restoration, and, after securing finance which led to him investing in staff training, the business has gone on to secure a new contract and has joined the Innovative Repair Group (IRG) where they now carry out work which feeds through from their six garages across south Wales.
Our business has been growing steadily since 2016 and we’ve fixed hundreds of windscreens across South Wales. However, with most modern cars equipped with ADAS, such as lane assist and automatic emergency braking, we saw a gap in the market to ensure drivers were safe, and protected through their insurance, by getting their vehicles calibrated after any maintenance work.
This funding has boosted our business potential, and we are now all trained to deliver this service to help keep people safe on the roads. With automotive technology advancing so quickly it’s vital that drivers understand the importance of maintaining their vehicle to the highest standards.
We are proud that Niki and the team at BCRS saw the potential in our business growth plans and worked with us to secure this finance. We are now one of only three garages in the whole of Wales which can deliver ADAS maintenance and are hopeful that this opportunity will allow us to continue to benefit from growth. As a business we invest in our staff and this funding has allowed us to do this through training. As Screen Genie continues to grow, the next stage will involve taking on more staff. - Matt O'Keefe Director, Screen Genie